I updated my policies
Jun 16, 2010 Blogging
I just updated my PR and Advertising policy page for the first time in almost a year. It was long overdue. While there’s nothing new in there that I haven’t been saying for the past year in emails to PR and brand reps, I felt it was time to get it all down in one place. I find myself explaining the same things over and over, and hopefully having a clearer policy right there on my blog will clear some things up.
PR people have things really hard right now because we bloggers are all making our own rules, so hopefully by giving them some guidance as to what I’m willing to do or not do on my own blog, I can cut down on the back-and-forth that I go through daily when people want me to do things that I’m just not interested in doing, and they don’t understand why. I mean sure, it might seem like a small request to just tweet something out or write a short post about a product, but multiply that by dozens of requests a day, and I have to draw the line somewhere. The line’s location is simple: it’s in one place if it’s a product that I’m interested in, and it can move over slightly if you pay me, but no amount of money will move the line to “I have no interest in this product but I’ll write about it on SelfishMom.com anyway and whistle as I skip to the bank and cash my check.” That’s really hard for a lot of people to believe.
There are so many different ways to get a product onto a blog or in a twitter stream, there’s a solution that will work for most products (and for me), whether it’s a review or a sponsored post or straight-up advertising. The last thing I want to do is leave a PR rep unhappy after dealing with me, but if the expectation is that I will simply write about whatever they throw my way, then there’s not much I can do.
If you liked that, then you might think that these are awesome:
Tags: advertising, brands, PR
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